SEO and training.
Content to find and manage.

01 / Analysis and objectives

An organised foundation
for your online presence.

A new website, a rebuild or content accumulated over time call for different priorities. We analyse goals, audience and search topics, alongside the project’s current state, to define where to focus and which materials to prepare.

This work can accompany website development → or ecommerce development →. We clarify what the original project includes and which further analysis or training requires an additional assignment.

02 / Content structure

Every page
needs a purpose.

We organise pages, categories and products around the needs of people looking for information. We define topics, titles and links so each piece of content has a role and is accessible through the website.

Editorial guidance helps prepare consistent text, images and product pages, including for later updates. For local businesses, we consider company information and the area served. Full copywriting is a separate service to agree.

03 / Technical setup

The technical settings
supporting your content.

We check relevant aspects of Technical SEO: indexing, titles and descriptions, URLs, sitemaps and images. For existing websites, we identify obstacles and prioritise the work needed.

A rebuild also requires attention to existing URLs: we assess what to retain and which redirects to prepare. Measurement tools and indicators are agreed, distinguishing technical checks from search engine results.

04 / Practical training

Learn on your own website.

Training is practical: we work on the tasks you need to perform, such as updating pages, publishing news, managing products and adding images and links.